What we check
Every signal that decides whether you get found.
80+ checks across the three ways customers arrive — Google, AI assistants, and AI agents. Every one explained in plain English. Every one fixable.
01 · 50+ CHECKS
Found on Google — classic SEO
The fundamentals still drive most of your traffic, and they're the same signals AI reads first. This is over half of everything we check.
Meta & headings (12)
Titles, descriptions and heading structure — the first thing every machine parses.
Content quality (9)
Thin pages, duplicates, and whether your copy actually answers what customers ask.
Speed & Core Web Vitals (8)
LCP, CLS and INP measured against Google's real thresholds — not vibes.
Mobile experience (6)
Viewport, tap targets, readability — where most of your customers actually are.
Links & authority (8)
Internal structure, broken links, and the authority signals engines weigh.
Security & crawlability (7)
HTTPS, robots, sitemaps, indexability — can machines even get in the door?
02 · 20+ SIGNALS · 4 ENGINES
Named by AI — answer engines
We don't guess whether AI knows you — we ask it, with the questions your customers use, then score how citeable your site is.
AI answer presence — live probes
Real queries to ChatGPT, Perplexity, Gemini and Google AI — do they mention you, or hand the lead to a competitor?
Structured data & schema
The markup AI reads to verify who you are, what you do, and where — or fails to.
Entity & trust signals
Consistent business facts across the web — the difference between 'verified' and 'skipped'.
Answerability
Whether your content is shaped like the questions customers ask — the format AI cites.
03 · 12 TESTS
Chosen by agents — actionability
AI agents already research, compare and book for their users. We test whether one can actually do business with your site — or gives up.
Action tests
Can an agent complete your booking, enquiry or quote flow end-to-end?
Machine-readable pricing & services
Agents compare before they choose — can they parse what you offer and what it costs?
Form parseability
Unlabeled fields and brittle forms are where agents abandon — we find them first.
llms.txt & agent affordances
The machine-readable layer that tells agents what's here and what they're allowed to do.
What a finding looks like
Your homepage title is 34 characters too long — Google cuts it mid-sentence
Why it matters: a truncated title costs clicks in search results and blurs what AI thinks your page is about.
See which checks you pass.
free · no sign-up · ~60s